Talking Cradle to Cradle

Here's the leading light in the new industrial revolution, the architect William McDonough, giving a talk in 2005 at TED on his practice of Cradle to Cradle design. He asks what our buildings and products would look like if designers took into account "all children, all species, for all time." It is a question we must answer if we have hopes of continuing as a species. McDonough is busy answering it with buildings and products that nourish the ecosystems that give us life and leave behind no waste, only function and beauty.