Small steps to nowhere?

This very interesting post over at World Changing looks at the question of whether small green steps leads to change. Is the focus on changing people into green consumers actually hurting our ability to bring real change to our relationship to our ecosystem?

The numbers aren't promising, even as green becomes big business, everything from carbon emissions to the acceleration of species extinction and ecosystem destruction continues to increase.

The post is in response to this WWF report that argues for a shift away from getting folks to focus on small personal changes, and towards shifting our collective social values in a way that will drive true and impactfull government and business transformation. Both are well worth a read.